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(06.22.01)
Nirve Sports forms ActionDealer

FOUNTAIN VALLEY, CA, June 21, 2001 - Nirve Sports, Ltd today announced the formation of ActionDealer, a new bicycle parts and accessories distribution company servicing the specialty retailer. In addition to acting as the exclusive US distributor for Nirve's proprietary branded product lines (Nirve, Voxom, and Deviate Industries), ActionDealer offers additional brands. Hollywood Racks and ACS are two brands that are already in stock.

ActionDealer provides a new level of service and efficiency. In addition to experienced sales and customer service people, ActionDealer provides member retailers with the convenience of online product ordering, shipment tracking, credit, account activity, and more. Member brands receive real time data on key business information such as inventory levels and sell through.

Nirve CEO Dan Bon explains, "ActionDealer was created out of the desire to be more of a full-service center for our customers. Initially, ActionDealer will offer the items we all consider to be staples in the bicycle industry, but we see this expanding over time. One of the biggest benefits of ActionDealer for our customers is our B2B website. In addition to the obvious things such as inventory availability and order placement, dealers may obtain bicycle specification information, review their statements, call up past invoice detail, pay their bills on line, trace their shipments, and more - at their convenience on a 24/7 basis."

All of Nirve's sales and administrate staff will now represent ActionDealer, which will share the same headquarters as Nirve Sports in Fountain Valley, CA. For more information about ActionDealer and its B2B web site, visit www.ActionDealer.com.


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