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. . . Go Back to Press Releases (06.22.01) The Gravity Games™ and Airwalk® recently announced that they have teamed up to present the Gravity Games Airwalk Amateur Challenge (GGAAC), a five-city tour taking place in skateparks across the U.S. throughout July and August 2001. The GGAAC series promises to be the premiere amateur event of the summer, giving qualifying amateur athletes in the skateboard and bike categories an opportunity to gain recognition and win a trip to appear in the Gravity Games Airwalk Amateur Challenge exhibition event to take place at the 2001 Gravity Games in Providence, Rhode Island. As title sponsor of GGAAC, airwalk invites amateur athletes, who are not monetarily compensated by industry sponsors, to register in the skateboarding and bike categories for the weekly competition which will include non-stop competition, music, demos and autograph sessions by airwalk pro team athletes, food, giveaways and more!
"As one of the original skate shoe companies and producer of the first bike shoe ever, airwalk has supported action sports since the beginning," said Linda Nielander, vice president of marketing for TARE7 and airwalk. "By creating community events like the Gravity Games Airwalk Amateur Challenge across the U.S., airwalk continues to show its grassroots support of action sports by supporting the athletes who make the industry what it is." "The Amateur Challenge is a perfect extension for the Gravity Games, as it encourages the growth and development of action sports and its participants across the country," said Sharyn Taymor, vice president of business development for EMAP USA. Sites and dates for the Gravity Games Airwalk Amateur Challenge are as
follows: Information and registration forms can be obtained:
The Gravity Games was created by EMAP USA's Action Sports Group, which reaches more than 14 million monthly readers through magazines such as Bike, Skateboarder and Surfer. A leading multimedia marketing solutions and brand development company, EMAP USA is a division of emap plc, one of the largest consumer and trade magazine publishers in the world. The company is one of the world's foremost media companies with more than 600 magazine titles and multimedia products including television, radio, trade shows, internet, databases, licensing, and consumer events. TARE7, the company previously known as Airwalk International LLC, has a vision to lead, inspire and define the action sports industry through its airwalk®, geneticÔ and ripzoneÔ brands. Founded in 1986 as the leader in marketing, sales and manufacturing of action sports and youth lifestyle products, the company's airwalk brand remains recognized as the industry original. The TARE7 brands are recognized globally by the 12- to- 24-year-old active consumer through a host of premiere products including snowboarding, skate and BMX shoes, apparel and accessories as well as lifestyle shoes and accessories. TARE7 sponsors a high profile team of some of the world's top professional riders in snow, skate and BMX categories. airwalk® is a registered mark of TARE7. All rights reserved ©2001. Copyright 2001. All rights reserved. |
The
GGAAC will feature up to 150 amateur athletes in skateboarding and up
to 50 amateurs in the bike category in the novice and open divisions in
each market. Each stop will feature qualifying rounds on Saturday, with
final rounds and awards following on Sunday. Top novice competitors in
both skateboarding and bike will receive an airwalk prize package, while
the top competitors in the open category will win a trip to compete in
the Gravity Games Airwalk Amateur Challenge exhibition event to take place
at the 2001 Gravity Games, Sunday, September 9, 2001!