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(01.10.02)

MOUNTAIN DEW/SPECIALIZED BMX TEAM AMPS UP ROSTER

Morgan Hill, CA -- January 4th, 2002. Specialized is proud to introduce the 2002 Mountain Dew/Specialized BMX Team. Specialized veterans TJ Lavin, Allan Cooke and Jeremy Fanberg welcome X Games gold medallist Brandon Meadows to the team.

The Mountain Dew/Specialized Team is also increasing its BMX presence by expanding its factory-racing program.

The Mountain Dew/Specialized Team will be competing on Specialized's new line of S-Works BMX frames. These technologically advanced frames are identical to those available at Specialized Dealers. TJ Lavin will compete aboard the new S-Works BMX Dirt frame. Allan Cooke and Jeremy Fanberg will be riding the new S-Works BMX Street frame. Brandon Meadows will be racing on the improved for 2002 S-Works BMX Race frame.

Meadows, who won the gold medal in the first ever X Games BMX Downhill event, will be joining the team in his third year as a pro. Meadows is also known for being the ABA National #1 Amateur in 1997. "I am very excited to be on the Mountain Dew/Specialized Team and be part of the family," said Meadows. "I am looking forward to having a great season riding terrific products made by a great company."

The Mountain Dew/Specialized Team has grown this year and now includes athletes competing at all levels. The factory-racing program will have representatives in various racing classes, ranging from 9 Expert to A Pro. Cyclery USA's John Weekley will manage the factory-racing program.

After several years of racing success, Christophe Leveque and Specialized have amicably parted ways. Specialized wishes Christophe the best of luck in his career.

Specialized Bicycles, founded in Morgan Hill, CA in 1974, designed and manufactured the first production mountain bike, which now resides in the Smithsonian Institute. Specialized is a company of devout cyclists obsessed with creating cutting edge, functional and technically advanced products that provide a performance benefit for the cycling enthusiast. Specialized products are available exclusively through Specialized dealers, or on the Web at www.specialized.com

Copyright 2001. All rights reserved.